集团公司的品牌名称要能意味着集团拥有雄厚的资源和超凡的实力，具备全国性和国际性的业务识别要素，代表出类拔萃的领导人赋予集团公司品牌的鲜明显著的个性、强烈的价值观和社会责任，以及表现出集团公司丰富的内涵和文化底蕴，并能传达给客户的是集团品牌拥有良好的业绩和口碑、生机勃勃不断向上的形态。
Group brands should show the strong power and abundant resource of it, bearing the national and international business elements, and the clear & distinct characteristics, strong value and social responsibilities that the leaders accordingly endowed. At the same time, the names will embody not only the abundant connotation and the culture bearings, but also the fruit and public praise for themselves, and the vibrant growing state.